A tour of the remarkable new Bombay Sapphire distillery in Laverstoke. It’s a place of taste and eco responsibiity and rather good gin
The gin isn’t actually blue. This is something I discovered much to my disappointment when I was first ordered gin in a pub. It’s just the tint of the glass bottle. But then Bombay Sapphire was always smart with its marketing.
Today as Bombay Sapphire’s ’Senior Brand Ambassador’ Sam Carter picks up a bottle to make a cocktail, it literally lights up electric blue ‘It’s a little gadget stuck to the bottom,’ he explains. ’You pick up the bottle and it comes on. Great for dark bars!’ Now that’s branding. Continue reading